READING LIST

The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises.

by Rosamund Zander & Ben Zander
The art of possibility
Blue ocean strategy
by W. Chan Kim & Renée Mauborgne

How To Create Uncontested Market Space And Make The Competition Irrelevant

the innovators dilemma
by Clayton M Christensen

When New Technologies Cause Great Firms to Fail (Management of Innovation and Change). 

Crossing the chasm
by Geoffrey Moore

Marketing and Selling Disruptive Products to Mainstream Customers 

Start-ups experience legal issues unlike those of mature companies. This text offers advice and strategies for recognizing and managing them. 

Entrepreneurs guide to law
by Constance Bagley & Craig Dauchy

The Discipline of Getting Things Done.

Execution
by Charles Burck & Larry Bossidy

This classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

Influence
by Robert Cialdini, PhD

What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up.

the new business road test
by John Mullins

A rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures.

getting to plan b
by John Mullins & Randy Komisar

A comprehensive sales and sales management process to create buyers in difficult selling market.

Solution selling
by Michael T. Bosworth

ZIYA BOYACIGILLER READ WIDELY AND HAD A LIST OF BOOKS THAT HE THOUGHT ALL ENTREPRENEURS SHOULD READ AND THINK ABOUT.  HERE IS HIS TOP 10 FAVORITES.